Arabian sights or perhaps middle eastern promise

Posted on 09 December 2011

A British Embassy reception and a full appointments diary awaited a small business when it invested in tailored in-market research before visiting Saudi Arabia.

Company Name: DISUK

Evolving international regulations on data security and the vulnerability of the United States banking sector had led DISUK, the Silverstone-based IT company to pursue new markets. Although keen to explore trading in the Middle East, bosses at the encryption hardware firm, which design and manufacture technology to protect data, were initially cautious.

“For a small business like ours, says Paul Howard, DISUK’s technical director , going on a market visit is a significant investment. We need to show a return. We used the Embassy support available to make sure we made the most of our time, and it certainly paid off.”

For easy reading and printing, download the UKTI case study as a PDF.

Source: UK Trade and Investment